The Course

An Introduction To SEO

In this lesson you'll learn what search optimization is and begin the path of learning how to rank websites organically in google.

A Glossary of SEO Terminology

There's a lot of jargon related to SEO, before starting the course we recommend that you have a quick read to grasp the basics but also use this glossary as a place to reference back to during your learning.

Basics of OnPage SEO

What is on-page SEO? Find out here. It is the backbone of ranking websites, starting with a solid foundation makes it a lot easier to rank organically.

Choosing Niche, Domain & Hosting

Lets begin the research and development of your first site, learn everything from deciding your niche through to how to pick the best domain for your website.

Setting Up Your Hosting & Website

In this lesson we show you step by step how to begin your website, from purchasing your domain through to setting up WordPress and installing plugins. 

Creating Your Site's Content

Now your site is set up you will want to populate it with content, learn the basics of content planning for your website. 

URL & Meta Data Optimization

Learn how to begin your on-page SEO optimization. The metadata contains some of the most vital components of on-page SEO.

Content & Image Optimization

Once you have uploaded your content to your website you want to ensure you have optimized the content in a way to ensure that google's crawlers view your site favorably. Here we cover the basics.

Basic Internal Linking Optimization

Internal linking allows linkjuice from backlinks to flow throughout the site more efficiently. Click start this lesson to learn how to do this for your website. 

Social Profiles & Citations

Here we'll cover what social profiles and citations are and why you should have them for your site. 

Link Asset Creation

Learn how to create pages which attract backlinks from other websites. And how to leverage these pages to rank your money pages. 

Guest Posting & Private Blog Networks

Whats the difference? What are the pros and cons of each? And which if any should you be using for your website? 

SSL Certificates

What is an SSL certificate? What does it do? And do I need one for my website? 

Site Speed Optimization

Page speed is becoming more and more important, learn the basics of how to improve your page load time.

Trust Signals

How to make Google believe your website is authentic which allows your site to take more risks such as have a higher link velocity.

OnPage Auditing

How to audit your site to ensure that your on-page SEO is optimal for ranking. This is especially useful when working on an already established site e.g. clients.  This will include some advance SEO tactics.

Advanced Content Optimization

How to audit your sites current content and optimize it using your google analytics data. 

Introduction To Local SEO

Learn what local SEO is and how you can use your newly gained SEO skills in order to earn money and help local businesses.

Local Organic Optimization

Now you know what local SEO is learn how to begin ranking local clients in the organic google results. 

Local Map Pack Optimization

The map pack can generate a lot of phone calls and leads for local clients. Learn how to rank businesses in the 3 pack.